The largest American tobacco company Philip Morris went to a risky step. Under the Marlboro Cigarettes brand, it will produce tobacco powder (the so-called Swedish).
Marlboro Cigarettes - Americans' favorite cigarettes, they account for 40% of the market. No fewer Americans smoke, and Philip Morris, owned by Altria Group, is going to issue Swedish. It is kind of chew tobacco, packaged in small bags, which are placed in cheek. This organism receives a dose of nicotine, but smoke in the atmosphere is not being released. Testing of the product to be held in Texas in August.
The company expects the new product, consumers will find less harmful - while containing the same dose of nicotine fewer carcinogens. In addition bags can be used in the workplace and in restaurants and other public places where smoking is prohibited, such as becoming more.
Philip Morris Swedish position as a substitute of cigarettes. Backs have to maintain taste Marlboro Cigarettes with no harm to health.
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