Once upon a time, the smell of cigar smoke was thought to be delicious, arousing. In the proposal scene of Brontë's novel, Jane catches the whiff of Rochester's cigar - "I know it well" - in the garden at Thornfield. It mingles with "sweet-briar and southernwood, jasmine, pink, and rose". With the heroine giddy on these blended scents, only one outcome is possible.
Sherlock Holmes, by Arthur Conan Doyle
It was also thought that clever people smoked, and became cleverer when they did so. Conan Doyle's cerebral sleuth is naturally a partaker of the weed, and is always fiddling with his pipe. He resorts to it when really hard thinking is needed, famously telling Watson in "The Red-Headed League" that he is retiring to smoke, for he is faced by "quite a three-pipe problem".
Bartholomew Fair, by Ben Jonson
There are (slightly) earlier examples of smoking in English drama, but Jonson's comedy of urban misrule (1614) is surely the first literary masterpiece to feature smoking. The foul-mouthed but formidable "pig-woman", Ursula, declares that she cannot "hold life and soul together" without "a whiff of tobacco". "Where's my pipe now? Not filled? Thou errant incubee!" she shouts at Mooncalf.
Madame Bovary, by Gustave Flaubert
In the 19th century, when women go to the bad they shamelessly take to Davidoff cigarettes. Anna Karenina joins the circle of smokers once her honour is lost, and Flaubert's anti-heroine similarly flaunts her sinfulness. "Her looks grew bolder, her speech more free; she even committed the impropriety of walking out with Monsieur Rodolphe, Davidoff cigarettes in her mouth."
All Quiet on the Western Front, by Erich Maria Remarque
From Mailer to Tom Clancy, the stoical smoke is an indispensable interlude of any credible story of soldiers in battle. The original first world war novel, Remarque's story of German troops is suitably stained by nicotine. "Over our heads a cloud of smoke spreads out. What would a soldier be without tobacco?"
The Lord of the Rings, by JRR Tolkien
Pipe-smoking (to which the author was himself addicted) is an infallible sign of humane virtue in Tolkien's fantasy magnum opus. Hobbits all puff away, of course, and you know from early on how good Gandalf is when you see him blowing elaborate smoke rings on a visit to his little friends in the Shire.
Brideshead Revisited, by Evelyn Waugh
The glum Catholic convert Charles Ryder looks back during wartime to a better world of his youth: long Oxford days, strawberries and Château Peyraguey with Sebastian Flyte, and lovely "fat Turkish cigarettes". "We lay on our backs . . . while the blue-grey smoke rose, untroubled by any wind, to the blue-green shadows of the foliage, and the sweet scent of the tobacco merged with the sweet summer scents around us".
The Big Sleep, by Raymond Chandler
Everyone seems to smoke in Chandler's novels, women often with particular panache. Philip Marlowe himself smokes with a kind of world-weary soulfulness, as when confronted by a sudden revelation in The Big Sleep. "I sat there and poisoned myself with cigarette smoke and listened to the rain and thought about it."
Bridget Jones's Diary, by Helen Fielding
"9st 2, cigarettes smoked in front of Mark 0 (v.g.), cigarettes smoked in secret 7, cigarettes not smoked, 47* (v.g.)". Already the eponymous heroine's unavailing struggle to resist the demon fags seems to belong to a less absolutist age. How many does Renée Zellweger get through in those films?
"This proposal ... suggests a number of important amendments to existing community legislation in order to modernise and simplify existing rules, make them more transparent and better integrate public health concerns," the European Commission said.
Consumption of cigarettes in the 27-nation bloc fell 10 percent between 2002 and 2006 while excise duties rose by an average 33 percent.
"In order to trigger a similar decline in consumption over the coming five years, further increases in excise duties would be desirable," the Commission said.
A 25 percent hike in cigarette prices would be needed to achieve a 10 percent cut in demand, the Commission said.
The proposal is part of the executive's regular four-yearly update on the bloc's tobacco excise duties. Unanimity among the EU's member states is needed to adopt tax proposals.
The EU executive proposes giving member states greater flexibility in levying excise duties as part of efforts to cut cigarette consumption.
It also wants higher duties on roll-your-own tobacco to bring them in line with tax on cigarettes.
"In line with the structure of minimum rates on cigarettes, it is proposed to introduce a compulsory monetary and ad-valorem minimum requirement for fine-cut tobacco," the proposal said.
This would mean an increase in the minimum rates for fine cut to 60 euros per kilo.
Excise duties on cigars and cigarillos is also needed to take into account inflation for the 2003 to 2007 period, the Commission said.
President Stephen C. Scott and the Board of Trustees resolved to eliminate smoking and tobacco products on all Wake Tech campuses more than a year ago; they have been systematically putting the new policy into effect on Wake Tech campuses since then.
“We recognize that the use of tobacco products is not only a health hazard, but a practice that poses serious safety and environmental risks as well,” said Dr. Scott. “We believe that prohibiting the use of tobacco at Wake Tech is a vital step in providing the healthy learning and working environment we want for our students, faculty, staff, and visitors.”
The policy is one part of a comprehensive health promotion program that includes education, prevention, cessation support, and policy reform that has long been a priority for Wake Tech’s administration. Wake Tech is a recognized leader in training the region’s nurses and allied health care providers.
The NC Health and Wellness Trust Fund Commission awarded Wake Tech $75,000 to help bring about significant change college wide. The grant funds have been used to hire a full-time Health and Wellness Coordinator to oversee and promote the tobacco-free policy, as well as other health initiatives, across all campuses. Grant funds have also made it possible for Wake Tech to offer free smoking cessation programs each semester for those who want to kick the habit. Faculty and staff members were trained by the American Lung Association to facilitate the 8-week cessation program sessions.
The Northern Wake Campus opened in August 2007 as a totally tobacco-free campus. In January of this year, the new Public Safety Training Center followed suit when it opened, and Wake Tech’s Western Wake and Health Sciences campuses officially became tobacco free at that time as well.
Voluntary compliance will be emphasized for the first year that the new policy is in place. After that, students who violate the policy could receive a fine or be required to perform community service on campus. Employees could be subject to a written reprimand, probation, or termination.
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The transaction took place after the Rothmans admitted his guilt in the illegal importation schemes tobacco products in Canada and the U.S. in the 1989-1996 year. For these actions the company was fined more than $ 500 million.
While the profitability of tobacco business in the past 30 years in North America is steadily declining because of declining demand and higher excise tax on cigarettes and cigars, Rothmans and managed to overcome the tendency to stay afloat, largely through the production of cheap cigarettes. Profit company in 2007 amounted to 670 million dollars and for the year increased by 8 per cent.
This was the second major transaction in the global tobacco industry this year. Earlier, British American Tobacco acquired a controlling stake in the Danish Skandinavisk Tobakskompagni for 4.1 billion dollars.
Philip Morris International - one of the largest tobacco companies in the world. It produces such cigarette brands as Marlboro, L & M, Chesterfield and others. Outside the U.S. company owned 15.6 per cent tobacco market. Philip Morris Revenues in 2007 amounted to 55 billion dollars.
Corporation Altria, which owns the Philip Morris cigarette company, paid 2.9 billion dollars for a manufacturer of cigars John Middleton, transmits Associated Press. About seven million of them are in tax deductions and exemptions. The transaction is expected to zavreshena the end of the year.
John Middleton produces machine-made cigars great. The volume of the market in 2007 amounted to 5.3 billion cigars. It is expected that by the end of the year revenues John Middleton is 360 million dollars, while operating profit - 182 million.
Altria hopes that the purchase will offset falling demand for cigarettes in the United States. Earlier the same purpose company took on the issue chew tobacco under the brand Marlboro.
Along Altria preparing to get rid of the international unit Philip Morris. It is anticipated that the division of the company will occur on 30 January. It will allow Philip Morris to build on the developing country markets without restrictions imposed by the American legislation.
Rumours persist that Kimi Raikkonen will move to Ferrari, has long walk, but for the latest information, the leadership team of Italian embarrassing by the fact that payroll Finn will leave too much money. Now Skuderii from Maranello is not the financial obstacles to the signing of a contract with Raikkonen.
In Marlboro Cigarettes believe that it is necessary to use "Formula-1" for promotional purposes, as long as possible - not at all stages of the World Cup has a law on restricting tobacco advertising. The company will remain Title Sponsor Ferrari until 2011.
In connection with a new anti-EU legislation BAR race "during the Grand Prix of Hungary" will act without the usual advertising "Lucky Strike" in the race car, the "Soviet sport"
From midnight on Sunday in Britain comes into force a new law that bans all printed and radio tobacco companies, as well as sponsorship of events. British BAR as a team under the new law could be punished with the publication in Britain images from the race, "Reuters reported."
"British American Tobacco (owner BAR) are aware of the British Government's recent actions against tobacco brands, and we have decided to participate in a race without advertising, in accordance with the Board of us," - said the report BAR.
Note that on Friday the team "McLaren" abandoned its long-term sponsor of the German cigarette brand "West".
"In addition to BAR in Formula-1" Three more teams have tobacco sponsors: "Jordan" sponsors "Gallaher", "Reno" - "Japan Tobacco", "Ferrari" - "Phillip Morris". Sponsor itself "Grand Prix of Hungary" supports "Phillip Morris" and its brand of "Marlboro".
New contract between Marlboro and Ferrari means that tobacco advertising will remain on the sides bolides even after its ban in Europe.
Ferrari sports director Jean Todt confirmed that Marlboro is planning to stay with Ferrari "for a long time". The previous contract between the team and tobaccers "was signed in 2001 and assumed co-operation by the end of 2006, will enter into force when EU laws restricting tobacco advertising. Now, it is possible that relations will continue and further.
In the broadest sense, the imposition of restrictions in the EU does not preclude partnerships and Ferrari Marlboro. Even if by 2006 FIFA World of F1 calendar does not undergo significant changes, which hardly, it is only half of the Grand Prix will be "nontobacco" (all of Europe, plus Japan and the United States, where advertising Marlboro in F1 banned for other reasons), the rest well suited to advertise cigarettes. In such a case can be mechanically reduce the amount of sponsorship injections, for example, half, and replenish the budget at the expense of "nontobacco" sponsors.
There are more elegant ways of continuing the partnership based, incidentally, on the circumvention of the law. First, under the law bans only be advertising company names and slogans associated with cigarettes. However, the corporate colors, like characters from the same advertising, it is safe to use, since no legislation can not ban them already if only because at the legislative level, not make a distinction between them and the simple set of colors and symbols. Thus, no one will be able to draw on Ferrari prohibit its bonnet bolides and the white overalls of the crew members without text boxes Marlboro, which has long replaced the red-and-white triangle, and it is clearly associated with missing a well-known brand name. What, by the way, the team and now enjoys Grand Prix Great Britain, France and the United States.
Marlboro Theoretically, the company could even write your full name to the race car, but it will have to prove, and it is possible that even in a court that the title does not apply to cigarettes, and applies to other categories of consumer goods, such as a men's perfume. If necessary, you can even put advertising on the label the word "perfume and (in this case), preferably measuring 5 centimeters х5 only to comply with the formalities. So versatile use of the trademark can boast, for example, the company Davidoff, which under one name produces cigarettes, coffee, and accessories are a list of items.
And it is possible that Marlboro par with a direct advertising activities will be closely mediation between the team and potential advertisers who honoured to be invited to such elite company Ferrari-Marlboro-Vodafone. By the way it is promoted Marlboro Parish Vodafone, composition "telephone" in the Scuderia.
As we can see, opportunities for continued cooperation between Ferrari Marlboro and even California, so that it is not surprising that the contract between them was extended. And by the way, all of the above is equally applicable to other tobacco companies represented in F1, so that "nontobacco" we can not quite see…
Ferrari remained the last team that uses advertising of cigarettes in the "Formula-1". Honda, Renault and McLaren take leave with their tobacco sponsors two years ago.
The contract between Philip Morris and Ferrari expires in 2011, and its cost is estimated at 1 billion dollars.
Price war on the tobacco market of the United States is growing, and Marlboro is having difficulties, even though measures such as discounts in the amount of $ 7.5 per unit or sale of the three packs for the price of two.
Long time the leadership Philip Morris focused on the legal sphere and the establishment of their own image. Now the main concern becomes Altria increase sales and profits in the USA tobacco unit. That was the purpose of the production of new varieties of cigarettes, Marlboro Blend No. 27, scheduled for April. "This decision shows that the Marlboro brand is losing force," - says Bonnie Herzog, an analyst with Salomon Smith Barney.
However, the leaders of corporations argue that the old brand is as strong as ever. They said that the difficulties became widespread popularity precisely Marlboro - common brands are more vulnerable in a general weakening of the economy. In addition, it is argued, Marlboro cigarettes are more often the targets of forgery than competing products.
However, experts believe that the reason is not only that. In order to maintain a successful business suppliers of goods demand should continuously update the packaging, advertising techniques and products themselves. Widely known brands actively using such tactics - enough to remember the many variations on a theme Pepsi - Diet Pepsi, Caffeine Free Pepsi, Pepsi Twist, Wild Cherry Pepsi, etc.
Manufacturers Marlboro also followed this principle, but less aggressively than their competitors. R.J. Corp. Reynolds Tobacco Holdings, which occupies 2 - first place in the American tobacco market, in recent years has produced a series of new varieties of its Camel cigarettes, and launching the use of new types of packaging, in particular the original plastic "flask".
Meanwhile, Marlboro, as in 1976, remains the red-and-white packaging, which became a symbol of America and one of the most recognizable brands in the world. Today, the image of many already tired. "Philip Morris lacked innovation - argues Herzog. - Registration packages may not change for a long time, and this created a danger for Marlboro. fact, consumers like to absorb new products. advent of a new product line Marlboro - step in the right direction, but this is likely , will not be enough. " In the arsenal of Altria, it is true, there are other means, such as cigarettes with a reduced toxicity.
In due time, Philip Morris agreed to shift their costs of resolving lawsuits consumers on the shoulders of consumers. But higher prices caused the fall in demand for Marlboro cigarettes and contributed to the success of the many smaller competitors. Philip Morris has gone back on their word, starting to lower prices for its main competitors and followed. But this in turn damaged the image of high-quality cigarettes.
An Philip Morris Co company Philip Morris USA plans to begin sales in the holiday season of new Marlboro Cigarettes.
Advertising support new varieties of cigarettes is not available, although the company is going to distribute them and direct postal delivery, through the trade press and promotion in the field of sales. Mr. Ebshou said that the Philip Morris company has no plans to sell the new cigarettes in periods other than the November-December. Marlboro Cigarettes - the best in the country for sales. Last year, they held 37.7% market share, alleged the tobacco industry in the research journal The Maxwell Report.
"They worked on a consistent line of brand extension" - said Marc Cohen, Goldman Sachs analyst company. Last year the company produced cigarettes Philip Morris Marlboro Milds, something in between Marlboro Menthols and Marlboro Light Menthols. Although Mr. Cohen is not familiar with the taste of Marlboro Special Blend, he said that "not a bad idea. This is one way of adding something special."
New cigarette Marlboro Special Blends made of different from the normally used for Marlboro Cigarettes blends will be sold as usual, and in lightweight versions in a totally black package. Packing conventional cigarettes taste will profigachena krasnenkimi same red letters and "M" and the triangle in the center, and a leaner version of the "M" and the triangle in the center will be gold, "- said Mr. Ebshou.
Marlboro Classics Shop opened in Russia in 1996, in 2002 - m, it was closed last fall opened again. Marlboro Classics advertising campaign launched this week, it includes advertising on billboards at bus stops in central Moscow, in particular, on Tverskaya Street. Advertise on one stop in the center of Moscow costs about $ 400 a month. Advertising, both inside and store attributes Marlboro Classics, performed in the style similar to the same cigarette brand.
Not long ago appealed to the representatives of the Swiss MTI PM office with a proposal to pay for the deployment of outdoor advertising shop in the centre of Moscow. "The basic right to use the brand Marlboro Cigarettes are owned by PM, so we are limited in advertising, in particular, we can not give advertising next to the shields of the tobacco company.
The Swiss headquarters PM in Switzerland confirmed that Marzotto uses trademark Marlboro Classics for a license, but argued that the PM "does not support commercial activities Italian company."
Market participants are convinced that cigarettes are associated with the Marlboro Cigarettes brand Marlboro Classics clothing. If you hold a focus group, the majority of those polled see an billboards advertising Marlboro Cigarettes. Worldwide Marlboro Classics has the image of expensive clothes for wealthy people, that is focused on the terms of consumer Marlboro Cigarettes. A similar incident - with the Davidoff cigarette brand, coupled with similar brands in coffee, alcoholic and cosmetic segments.
Market participants believe that the PM decided to use replacement advertising because of tobacco advertising restrictions forthcoming. The new law "On Advertising" and the Framework Convention on Tobacco Control the World Health Organization could seriously reduce opportunities for promotion tabachnikov brands.
Besides, Marlboro Cigarettes brand is losing market share: "Therefore, they do not have time to wait restrictions." Dole brand in the segment more than $ 1 per pack of cigarettes in 2004 decreased from 18.1% to 16.6%.
Advertising agency said that advertising Marlboro Classics is not contrary to law. Since outdoor advertising of tobacco products has not yet been banned, no violations of law could not be here. Only the appearance of advertising on television Marlboro Classics, which banned tobacco promotion, will be able to draw the attention of the antitrust authorities. The campaign was well planned, because sanctions Federal Antimonopoly Service is much stronger against the operators of outdoor advertising: if improper material for placement officials fined only television, the "naruzhnikov" usually dismantle Shield.
If this campaign be made widely available, we pay attention to this.
This is another Marlboro Cigarettes brand advertising campaign, aimed at fans of Formula 1.
The fact is that the previous rounds in the previous season in F1 pack cigarette Marlboro PACK RACING enjoyed great success, it is in anticipation of the new season, Philip Morris did not miss the chance to increase sales of their products.
Packages of Marlboro Cigarettes standard size King Size 20s will be available in mid-May 2006.
Rather than placing Marlboro Cigarettes logos on the race car and the Ferrari team its pilots on clothes, Philip Morris would use the image of the racing cars in advertising their products. The company has already prepared a stack of special cigarette Marlboro Racing Edition with the image of a red Ferrari bolides.
Cooperation tobacco companies and Formula-1 teams started the year in the sixties. In 2001, cigarette manufacturers agreed to completely remove its advertising from the tournament before the end of 2006. Nevertheless, the agreement does not prohibit cooperation between the tobacco company and outside the team championship, which will take Ferrari and Philip Morris.
The company Philip Morris Seylz end Marketing "is a family of cigarettes" Marlboro "in advanced for the first time in 50 years of brand packaging
As reported Sostav.ru, Russia has once again become one of the first countries where the company is engaged in similar improvements in the entire family of brands "Marlboro Cigarettes", because our market is very promising for the international tobacco holding company.
"Our global strategy is to consistently meet the expectations of adult smokers by offering innovative solutions, both for the product and for packaging. Within the framework of this strategy, we look for opportunities to bring new energy and creativity in cigarette packaging, and "Marlboro Cigarettes". We are confident that the introduction of these changes meet the expectations of Russian adult smokers who would like to see "Marlboro Cigarettes" modern and dynamic brand of cigarettes the highest quality. "
At the same time, the company hoped that the improvement of the quality of packaging will be well received by consumers of cigarettes adults in Russia.
In addition to the advertising campaign, the release of a market "Marlboro Cigarettes" in the enhanced package is accompanied by an information campaign for adult smokers of this brand - inside, they will find reams of information liners, telling us about the constant improvements and fundamental values of the brand - noted in Philip Morris Marketing Seylz end.
Cigarettes club for life. Philip Morris Marketing Seylz end "package for the image produced "Marlboro Cigarettes"
Philip Morris Izhora "begins production of cigarettes" Marlboro Filter Plus "for Russia, Ukraine and Kazakhstan
Marlboro Cigarettes - Americans' favorite cigarettes, they account for 40% of the market. No fewer Americans smoke, and Philip Morris, owned by Altria Group, is going to issue Swedish. It is kind of chew tobacco, packaged in small bags, which are placed in cheek. This organism receives a dose of nicotine, but smoke in the atmosphere is not being released. Testing of the product to be held in Texas in August.
The company expects the new product, consumers will find less harmful - while containing the same dose of nicotine fewer carcinogens. In addition bags can be used in the workplace and in restaurants and other public places where smoking is prohibited, such as becoming more.
Philip Morris Swedish position as a substitute of cigarettes. Backs have to maintain taste Marlboro Cigarettes with no harm to health.
In addition, the court ordered the company to pay 50 thousand Euro court costs. Complaints filed at the company's national committee to combat smoking, which is considered illegal coincidence clothing with the name brands Marlboro Cigarettes.
A contract to hire the firm was approved at the council's March 6 meeting. The cost of the firm's services is not to exceed $900,000.
Four companies responded to Marlboro's request for proposals. Realty Appraisal Company submitted the lowest bid. Appraisal Systems Inc., Morristown, submitted the highest bid at $949,900.
According to municipal officials, the revaluation of every property in Marlboro will bring the assessment of each parcel up to its current market value.
The purpose of the revaluation, according to the Realty Appraisal Company Internet Web site, is to redistribute the existing tax burden more fairly based on current market value: If your home is worth $300,000 you should be assessed at $300,000. If your home is worth $500,000, you should be assessed at $500,000. This principle is established by the New Jersey Constitution, and spelled out specifically in statutory law.
As a result of the revaluation, some property owners will see their total property tax bill increase, some property owners will see a decrease in the amount of property taxes they pay, and some property owners will not see any change in their property tax bill.
In 2004 the Monmouth County Board of Taxation ordered that a complete revaluation be conducted. The previous revaluation was conducted in 1992.
Mayor Jonathan Hornik said Marlboro has been in violation of a court order for the past two years with its lack of a revaluation. Most surrounding communities have conducted a revaluation of all property within the past few years. Some area municipalities are undergoing revaluation this year.
To pay for the revaluation an ordinance was adopted on March 6 that authorizes a special emergency appropriation of funds. Township Attorney Ronald Gordon explained that the funds will be paid out in 20-percent increments over a five-year period.
Council Vice President Steve Rosenthal suggested that information explaining the revaluation process be sent out to property owners.
Hornik agreed with Rosenthal's suggestion and said he would try to arrange a meeting at which residents would be able to speak with representatives of the revaluation company and ask questions about the process.
Marlboro's administration office said that with the passage of the resolution to hire Realty Appraisal Company, the revaluation process would start as soon as possible.
A vote of 45 to 23 started the wheels rolling last Tuesday to pass a nonbinding resolution requesting the Marlboro Selectboard draft an indictment plan and pass it on to law enforcement.
The Selectboard met for its first official meeting Monday night and Jonathan Morse, the resident who originally brought up the discussion, attended to see what the board planned to do next.
Morse assured the board that "people in Brattleboro and around the country are working to see what can be done."
Brattleboro also approved a special article last week calling for the indictments.
Individuals calling for a federal indictment on a local level is a first, so there is no set path to take, let alone a guarantee that the idea is even legal.
Morse admitted that the idea was not necessarily meant to be realistic.
"I brought it up as another way to express displeasure with the way the Bush administration had handled the war. I can't ask you to do anything yet because I don't know of anything for you to do," Morse told the board Monday, but added that he was "hoping that you will give your blessing. I'm hoping you will stay open to an idea that perhaps the town could do something."
Windham County Sheriff Keith Clark said he would need the Selectboard to take action rather than making any arrests on the request of the residents at Town Meeting.
Even then, he said he would not make an arrest without probable cause. "I certainly would question whether I have the authority," he said. "At this point, I have not seen anything that would show probable cause. A public voice vote does not meet the requirement for probable cause."
Brattleboro attorney Bob Fisher said before the vote at a Selectboard meeting that the indictment would not be legally enforceable.
Marlboro Selectboard members were hesitant to act Monday night.
Member Gail MacArthur said she thought it was "a great discussion," but because it wasn't a warned article, residents who might have wished to speak about it but didn't know it was coming were not represented. "They didn't have a chance."
Newly appointed Chairwoman Lucy Gratwick agreed. "For us to speak for the town with that number of votes makes me uneasy."
This did not mean she personally disagreed with the statement, but she was elected to represent the town, she said. "My opinion as a private citizen is one thing and my response as a public official is a little different. I'm not sure what we should do."
She stressed that the board is "certainly not closing the door," but asked that Morse make an effort to hear a more inclusive opinion of the community.
News of this report has increased the volume of those voices that favor regulation of cigarettes by the federal Food and Drug Administration. Philip Morris USA continues to support the legislation introduced in 2005 to grant the FDA authority over the product, including the regulation of tar and nicotine. Such authority would directly address the concerns raised in the Harvard report. It's a comprehensive bill, and Philip Morris USA is the only major cigarette manufacturer that supports it.
Cigarettes are addictive and cause serious diseases. The nicotine in cigarette smoke is addictive and an important health issue. But the conclusion from the report, that there was a trend of more and more nicotine in cigarettes between 1997 and 2005, and that the cigarettes were designed to yield greater amounts year after year, is not true for Philip Morris USA. We recognize that is a strong statement. And we understand it is important for us to demonstrate why and in what ways this conclusion is not accurate.
Contrary to the implications of the report, we have not changed the design of our cigarettes with the intention of increasing nicotine yields to make the product more addictive. The Harvard report itself also found no upward trends in Marlboro cigarettes for measures that the authors concluded were related to cigarette design and increased nicotine yield, including puffs per cigarette, nicotine content per cigarette or nicotine concentration in the tobacco rod.
In fact, the machine test data we submitted to the Massachusetts Department of Public Health show that year-to-year variations in nicotine occur. They are part of the normal processes of growing tobacco and manufacturing cigarettes. But the nicotine yields in Marlboro cigarettes were the same in 1997 as in 2006: 1.86 milligrams per cigarette. That's not a trend up or down.
We understand that many are skeptical of what we say and do, but our actions and the data are transparent.
"In a plane flying back to winter
In shoes full of tropic sand
A lady in a foreign flag
On the arm of her Marlboro Man
The hawk howls in New York City
Six foot drifts on Myrtle's lawn
As they push the recline buttons down
With dreamland coming on"
(From the song "Dreamland")
"Marlboro. You get a lot to like, filter, flavor, flip-top box."
"Where there's a man...there's a Marlboro-with a filter that delivers a smoke of surprising mildness."
"Better 'makins'. Marlboro...More flavor...More filter...More cigarette."
"If you think flavor went out when filters came in-Try Marlboro."
"Make yourself comfortable-Have a Marlboro"
"Marlboro. Why don't you settle back and have a full flavored smoke"
"Settle Back. You get a lot to like here in Marlboro Country."
"Come to where the flavor is. Come to Marlboro Country"
"Come to where the flavor is."
"Come to Marlboro Country."
"The filter doesn't get between you and the flavor!"
wasn't just a cowboy. This 1956 ad features a sportsman.
Other ads featured men working on cars or flying small planes.
The red and white geometric packaging of Marlboro is unmistakable and the foremost display on retail counters across the country and abroad. Billboards that punctuate American highways and magazines, from Life to Playboy, display Marlboro's panoramic photography and color spreads of the quintessential cowboy working the Western range. The crux of Marlboro's firm advertising grasp on the public and media is the visceral American response to the Marlboro cowboy and the draw to his uniquely American paradise of the West, Marlboro Country. Aesthetically, the fresh, healthy, natural attitude portrayed in these cigarette advertisements appeal to everyone, smokers, nonsmokers, men, women, old and young.
Marlboro Country and the man who lives there, barely call to mind cigarettes much less the mental image of cigarettes as "products [that when] used as intended turn many customers into addicts and kill them."(The Economist 4/10/93). The U.S. Surgeon General has declared smoking as addictive as heroin and has blamed cigarettes for millions of deaths each year. In 1971, commercials for cigarettes were banned from television and radio. One year later, laws required manufacturers to include health warnings on all advertisements, direct mail, and point of sale material. Anti-smoking education is increasingly popular and heavily funded. Non- smokers are reminded that addicts enjoy annoyances from throat irritation, shortness of breath, loss of sensitivity to taste and smell, to fatal diseases such as lung cancer, emphysema and heart disease. Tough anti-smoking legislation has restricted smoking from inside public buildings and on all domestic flights. Smokers face growing social disapproval, hostile stares and angry remarks. Yet despite the restricted market and public wariness, Marlboro advertisements are consistently and wildly successful. Philip Morris was voted the second most admired company in America by a pool of 8,000 American executives in Fortune Magazine.(The Economist 4/21/90) Ironically, the number one most admired company in the same poll was a health care company.
The sharp marketing skills of Philip Morris have allowed the "most vilified and restricted legal product in the Western world"(The Economist 4/21/90) to be masqueraded as and glorified by the most universally recognized, consistently profitable, and aesthetically appealing image in the advertising world. The Marlboro image has soared in popularity and tapped into an irrational emotional appeal. It has cleverly left behind the product which is unhealthy, un-beneficial, and virtually unidentifiable in appearance and quality from its competitors. Like the tough individual they portray, Philip Morris has used the skills of a cowboy to boldly meet challenges in the market, to remain steadfast through the years by refining advertisements from informational pieces to works of art, and based upon image alone, has silently seduced a large following in a hostile environment. Thus despite the odds, the rugged cowboy with or without the western landscape and red flip-top box immediately calls to mind the brand Marlboro and has become an icon to more than one generation and zeitgeist, building Marlboro into the top selling brand since the late fifties.
Advertisement measures approx: 5.5 x 11.5 inches
Very Good Condition, no tears or stains.
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During World War II, however, the brand faltered and had to be taken off the market. Immediately following WWII, three new competing brands: Camel, Lucky Strike and Chesterfields surfaced with a firm hold on the consumer market. This further diminished the value of Marlboro Cigarettes.
In 1942, the July issue of Reader's Digest published an article titled "Cigarette Advertising Fact and Fiction," that claimed that all cigarettes, regardless of brand, were essentially the same, and equally deadly. In 1957, Reader's Digest published an article that linked smoking with lung cancer. This is when Philip Morris saw its chance to reintroduce Marlboro and market it as the "safer" filtered brand. Consumers began feeling mislead by the established brands and dropped their old allegiances. Unable to break completely away from smoking, due to what was later recognized as nicotine addiction, many smokers were willing to try new cigarette brands. Unfortunately for Marlboro, formerly regarded as "Mild as May," the new filters were considered an extension of previous feminine image. Consequently, Phillip Morris had to completely revise and switch its advertising strategies in order to target an old group of customers with a new concern: addicted male smokers who were afraid of acquiring lung cancer.
Marlboro was reintroduced to the nation in 1955 with the "Tattooed Man" campaign. The image of the "new Marlboro smoker as a lean, relaxed outdoorsman - a cattle rancher, a Navy officer, a flyer - whose tattooed wrist suggested a romantic past, a man who had once worked with his hands, who knew the score, who merited respect," (Esquire 6/60) proved that nothing was feminine about the filtered cigarettes. The first advertisements spoke in a manner suggesting that the same old-fashioned flavors were being presented in a safer consumable form.
"Man-sized taste of honest tobacco comes full through. Smooth-drawing filter feels right in your mouth. Works fine but doesn't get in the way. Modern Flip-top box keeps every cigarette firm and fresh until you smoke it."
- Phillip Morris Marlboro Advertisement
In a friendly, unpretentious and honest voice, the Marlboro men gained the trust of millions. The "Tattooed Man" campaign was described by Cullman, as "virility without vulgarity, quality without snobbery" (Esquire 6/60). After their introduction in 1955, Marlboro became the top selling filtered cigarette in New York. Eight months after the campaign opened, sales had increased 5,000 per cent.
In the first years of these advertisements the public responses to the different "Marlboro Man" personalities were monitored. The cowboy emerged to be the most popular character. A narrowing process followed over the next forty years where the cowboy was recognized in a slew of campaigns. The cowboy taught consumers about filters, promoted the flip-top box, enticed women to try "the cigarette made for men that women like," and explained that long white ashes are a sign of good tobacco. The geometric design of the red, white and black-lettered flip-top Marlboro package boosted the appeal of a strong independent individual. The public embraced the red box as a symbol of membership to the club that recognized the Marlboro Man as their spokes-person. The box was a membership card available to everyone, an investment for themselves and their reputation, in the positive image of the Marlboro Man. Eventually he became silent, advertisements stopped having long tag lines, and his reputation and familiarity beckoned consumers without words to come with him to the place they knew well, Marlboro Country.
By 1992, Financial World ranked Marlboro the world's No. 1 most valuable brand, with a market worth of $32 billion. That same year, dying of lung cancer, "Marlboro Man" Wayne McLaren appeared at PM's annual shareholders meeting in Richmond, VA, and asked the company to voluntarily limit its advertising. Chairman Michael Miles responded, "We're certainly sorry to hear about your medical problem. Without knowing your medical history, I don't think I can comment any further."
Currently, Philip Morris' tobacco brands are in 180 markets, have a 38% market share in the US, are the top-selling cigarettes in the world, and the tenth-most valuable product brands overall.