The company Philip Morris Seylz end Marketing "is a family of cigarettes" Marlboro "in advanced for the first time in 50 years of brand packaging

At versions taste Lights, Ultra lights and Menthol lights size Chevron became the same, embossed logo "Marlboro Cigarettes" has been voluminous, underscoring the traditionally high standard of quality writing marks on the top of the stack has become more colorful. On the side of a stack of a telephone hotline 88002005 105, breaking the tape became thinner image removed, the entire length of tape on special protective technology printed inscription Philip Morris International. Pack became more intense by increasing the thickness of cardboard, significant changes have touched and design blocks cigarettes.

As reported Sostav.ru, Russia has once again become one of the first countries where the company is engaged in similar improvements in the entire family of brands "Marlboro Cigarettes", because our market is very promising for the international tobacco holding company.

"Our global strategy is to consistently meet the expectations of adult smokers by offering innovative solutions, both for the product and for packaging. Within the framework of this strategy, we look for opportunities to bring new energy and creativity in cigarette packaging, and "Marlboro Cigarettes". We are confident that the introduction of these changes meet the expectations of Russian adult smokers who would like to see "Marlboro Cigarettes" modern and dynamic brand of cigarettes the highest quality. "

At the same time, the company hoped that the improvement of the quality of packaging will be well received by consumers of cigarettes adults in Russia.

In addition to the advertising campaign, the release of a market "Marlboro Cigarettes" in the enhanced package is accompanied by an information campaign for adult smokers of this brand - inside, they will find reams of information liners, telling us about the constant improvements and fundamental values of the brand - noted in Philip Morris Marketing Seylz end.