Manufacturer Marlboro bought Rothmans

The largest U.S. tobacco company Philip Morris, manufacturer of brand Marlboro, has agreed to purchase Canadian Rothmans for 2 billion Canadian dollars (1.96 billion U.S. dollars), reports Reuters. Before that Philip Morris had already owned 40 per cent of the shares on the second capitalization and volume production manufacturer of cigarettes in Canada. The proposal by Philip Morris - 30 Canadian dollars per share - 17 per cent higher than the average stock quotes Rothmans on the stock exchange over the past 20 days.

The transaction took place after the Rothmans admitted his guilt in the illegal importation schemes tobacco products in Canada and the U.S. in the 1989-1996 year. For these actions the company was fined more than $ 500 million.

While the profitability of tobacco business in the past 30 years in North America is steadily declining because of declining demand and higher excise tax on cigarettes and cigars, Rothmans and managed to overcome the tendency to stay afloat, largely through the production of cheap cigarettes. Profit company in 2007 amounted to 670 million dollars and for the year increased by 8 per cent.

This was the second major transaction in the global tobacco industry this year. Earlier, British American Tobacco acquired a controlling stake in the Danish Skandinavisk Tobakskompagni for 4.1 billion dollars.

Philip Morris International - one of the largest tobacco companies in the world. It produces such cigarette brands as Marlboro, L & M, Chesterfield and others. Outside the U.S. company owned 15.6 per cent tobacco market. Philip Morris Revenues in 2007 amounted to 55 billion dollars.

Trailer: "Harley Davidson and the Marlboro Man"

There is a good old movie... Issue of 1991... "Harley Davidson and the Marlboro Man"

Official Plot: "The tuff biker Harley and his no less tuff Cowboy friend Marlboro learn that an old friend of them will lose his bar, because a bank wants to build a new complex there and demands 2.5 million dollars for a new contract in advance. Harley and Marlboro decide to help him by robbing the corrupt bank. Unfortunately they target the wrong safety transport and get hold of an amount of a new synthetic drug. Now they are targeted both by criminal bankers and killers of the drug mob."

Marlboro unobtrusive advertising of cigarettes and Harley Davidson motorcycles ... perhaps thanks to this breakthrough brand Marlboro Cigarettes was so high on world market of tobacco...

The owner of Philip Morris paid for the cigar nearly three billion dollars

Corporation Altria, which owns the Philip Morris cigarette company, paid 2.9 billion dollars for a manufacturer of cigars John Middleton, transmits Associated Press. About seven million of them are in tax deductions and exemptions. The transaction is expected to zavreshena the end of the year.
John Middleton produces machine-made cigars great. The volume of the market in 2007 amounted to 5.3 billion cigars. It is expected that by the end of the year revenues John Middleton is 360 million dollars, while operating profit - 182 million.
Altria hopes that the purchase will offset falling demand for cigarettes in the United States. Earlier the same purpose company took on the issue chew tobacco under the brand Marlboro.
Along Altria preparing to get rid of the international unit Philip Morris. It is anticipated that the division of the company will occur on 30 January. It will allow Philip Morris to build on the developing country markets without restrictions imposed by the American legislation.

Marlboro will pay Michael Schumacher

Marlboro Cigarettes is willing to pay for the Ferrari Schumacher and Raikkonen contracts Title sponsor of the team Ferrari Marlboro Cigarettes company is ready to provide the Italian stable $ 70 million a year to season-2007 for Ferrari and spoke German Michael Schumacher and Finn Kimi Raikkonen. Guide Philippe Morris is confident that despite the considerable cost of the salaries of racers, it is a good investment of money, writes Autosport.

Rumours persist that Kimi Raikkonen will move to Ferrari, has long walk, but for the latest information, the leadership team of Italian embarrassing by the fact that payroll Finn will leave too much money. Now Skuderii from Maranello is not the financial obstacles to the signing of a contract with Raikkonen.

In Marlboro Cigarettes believe that it is necessary to use "Formula-1" for promotional purposes, as long as possible - not at all stages of the World Cup has a law on restricting tobacco advertising. The company will remain Title Sponsor Ferrari until 2011.

BAR will not be advertised on the race car

In connection with a new anti-EU legislation BAR race "during the Grand Prix of Hungary" will act without the usual advertising "Lucky Strike" in the race car, the "Soviet sport"
From midnight on Sunday in Britain comes into force a new law that bans all printed and radio tobacco companies, as well as sponsorship of events. British BAR as a team under the new law could be punished with the publication in Britain images from the race, "Reuters reported."
"British American Tobacco (owner BAR) are aware of the British Government's recent actions against tobacco brands, and we have decided to participate in a race without advertising, in accordance with the Board of us," - said the report BAR.
Note that on Friday the team "McLaren" abandoned its long-term sponsor of the German cigarette brand "West".
"In addition to BAR in Formula-1" Three more teams have tobacco sponsors: "Jordan" sponsors "Gallaher", "Reno" - "Japan Tobacco", "Ferrari" - "Phillip Morris". Sponsor itself "Grand Prix of Hungary" supports "Phillip Morris" and its brand of "Marlboro".

Ferrari still gives all lighter

New contract between Marlboro and Ferrari means that tobacco advertising will remain on the sides bolides even after its ban in Europe.
Ferrari sports director Jean Todt confirmed that Marlboro is planning to stay with Ferrari "for a long time". The previous contract between the team and tobaccers "was signed in 2001 and assumed co-operation by the end of 2006, will enter into force when EU laws restricting tobacco advertising. Now, it is possible that relations will continue and further.
In the broadest sense, the imposition of restrictions in the EU does not preclude partnerships and Ferrari Marlboro. Even if by 2006 FIFA World of F1 calendar does not undergo significant changes, which hardly, it is only half of the Grand Prix will be "nontobacco" (all of Europe, plus Japan and the United States, where advertising Marlboro in F1 banned for other reasons), the rest well suited to advertise cigarettes. In such a case can be mechanically reduce the amount of sponsorship injections, for example, half, and replenish the budget at the expense of "nontobacco" sponsors.
There are more elegant ways of continuing the partnership based, incidentally, on the circumvention of the law. First, under the law bans only be advertising company names and slogans associated with cigarettes. However, the corporate colors, like characters from the same advertising, it is safe to use, since no legislation can not ban them already if only because at the legislative level, not make a distinction between them and the simple set of colors and symbols. Thus, no one will be able to draw on Ferrari prohibit its bonnet bolides and the white overalls of the crew members without text boxes Marlboro, which has long replaced the red-and-white triangle, and it is clearly associated with missing a well-known brand name. What, by the way, the team and now enjoys Grand Prix Great Britain, France and the United States.
Marlboro Theoretically, the company could even write your full name to the race car, but it will have to prove, and it is possible that even in a court that the title does not apply to cigarettes, and applies to other categories of consumer goods, such as a men's perfume. If necessary, you can even put advertising on the label the word "perfume and (in this case), preferably measuring 5 centimeters х5 only to comply with the formalities. So versatile use of the trademark can boast, for example, the company Davidoff, which under one name produces cigarettes, coffee, and accessories are a list of items.
And it is possible that Marlboro par with a direct advertising activities will be closely mediation between the team and potential advertisers who honoured to be invited to such elite company Ferrari-Marlboro-Vodafone. By the way it is promoted Marlboro Parish Vodafone, composition "telephone" in the Scuderia.
As we can see, opportunities for continued cooperation between Ferrari Marlboro and even California, so that it is not surprising that the contract between them was extended. And by the way, all of the above is equally applicable to other tobacco companies represented in F1, so that "nontobacco" we can not quite see…