An Philip Morris Co company Philip Morris USA plans to begin sales in the holiday season of new Marlboro Cigarettes.

The new version, called the Marlboro Special Blend will be sold only packages in supermarkets from 19 November to the end of the year. Prazdnichoe proposal zateyannoe company for the first time, is aimed at "creating disturbances in the market among the loyal Marlboro Cigarettes smokers, as well as" konkurentososobnyh "smokers" - said Billy Ebshou, media manager of Philip Morris.
Advertising support new varieties of cigarettes is not available, although the company is going to distribute them and direct postal delivery, through the trade press and promotion in the field of sales. Mr. Ebshou said that the Philip Morris company has no plans to sell the new cigarettes in periods other than the November-December. Marlboro Cigarettes - the best in the country for sales. Last year, they held 37.7% market share, alleged the tobacco industry in the research journal The Maxwell Report.
"They worked on a consistent line of brand extension" - said Marc Cohen, Goldman Sachs analyst company. Last year the company produced cigarettes Philip Morris Marlboro Milds, something in between Marlboro Menthols and Marlboro Light Menthols. Although Mr. Cohen is not familiar with the taste of Marlboro Special Blend, he said that "not a bad idea. This is one way of adding something special."
New cigarette Marlboro Special Blends made of different from the normally used for Marlboro Cigarettes blends will be sold as usual, and in lightweight versions in a totally black package. Packing conventional cigarettes taste will profigachena krasnenkimi same red letters and "M" and the triangle in the center, and a leaner version of the "M" and the triangle in the center will be gold, "- said Mr. Ebshou.