Despite the ban advertising of tobacco products in the Formula-1, which will become operational later this year, will sponsor Marlboro Ferrari team, said Grandprix.com. At the same time, Ferrari deal with the tobacco company Philip Morris would be quite legitimate.
Rather than placing Marlboro Cigarettes logos on the race car and the Ferrari team its pilots on clothes, Philip Morris would use the image of the racing cars in advertising their products. The company has already prepared a stack of special cigarette Marlboro Racing Edition with the image of a red Ferrari bolides.
Cooperation tobacco companies and Formula-1 teams started the year in the sixties. In 2001, cigarette manufacturers agreed to completely remove its advertising from the tournament before the end of 2006. Nevertheless, the agreement does not prohibit cooperation between the tobacco company and outside the team championship, which will take Ferrari and Philip Morris.
Комментариев нет:
Отправить комментарий